The site of the Russian version of Forbes magazine published ranking of the most promising brands in 2016, from among recently appeared on the Russian market. The list was formed from brands of packaged goods, while the brand itself must exist for a year or more. When assessing the appearance of the product and the concept of the brand were taken into account. Brands in the ranking are ranked according to the average score - from 8.1 for the winner to 6.7 for the last in the top ten.
10. Bionova
In tenth place is the brainchild of NovaProduct, a company specializing in the manufacture of products for diabetics and various nutritional supplements. The company decided to expand the range and add products for weight loss and a healthy diet, which, according to the creators, will give those who eat it a balance and harmony, as well as energy and benefits. The line includes bars with different fillings (nuts and berries), natural sweeteners, a variety of granola and drinks.
9. Dairy culture
Ten years ago, Andrei Ionov bought a dairy farm in the village of Seltso, where dairy production had existed for several centuries. The main feature of the modern product is a low pasteurization regimen and complete naturalness: nothing is added to milk and nothing is taken from it. Dairy products are delivered in interesting packaging - the glass is equipped with a spout.
8. 387
Under this laconic name in the top 10 new and successful Russian brands hides a new beer produced by Efes Rus. This is a product of the Kaluga brewery using a special technology, including the use of three different types of malt, long cooking and bottom fermentation.
7. Sweet words
The Ozerskiy Souvenir company decided to create a new chocolate product for those who don’t know what to give to a girlfriend or teenager friend and are standing in painful thoughts in front of a shelf with sweets in stores. The packaging design is designed for a young audience: boxes of bright colors are decorated with words that teens love to share on social networks. But don't be alarmed: the list includes only words like “nya,” “moore,” and “smack.”
6. Love and pigeons
Producers from the Sverdlovsk region decided to turn to the recognizable Soviet past and began to produce vodka under that name. “After all, a bottle of vodka is like captions before a movie,” as the advertiser who developed the name poetically put it.
5. To charge!
The Novosibhleb company decided to turn ordinary oatmeal cookies into something new - it was filled with chocolate and placed two in a bag with the image of a hare. There are two packaging options - pink with a bow (for girls) and blue with glasses (for boys). However, nothing bad will happen if you feed the children cookies for the opposite sex.
4. Tobbi Kids
In the current environment, it is difficult to profit by trading in cleaning products: the market is filled to capacity. What to do? Creative minds from the Red Umbrella Group have found a way: to segment the market. They began to produce a series of hypoallergenic products specifically for washing children's things, and a “differentiated approach that takes into account the age of the baby” is used.
3. Three in a boat
Another beer in this ranking. The Tomsk Beer Company intended it for an intelligent consumer who read the book “Three in a boat, not counting a dog” or watched a Soviet film about it. The story tells of three friends who went in search of adventure down the Thames. The target audience appreciated the appeal, and now brand sales account for 15% of Tomsk beer beer production.
2. Eskimors
This is Megapack’s second attempt at trading in fruit drinks, and this time is clearly more successful. Bright catchy design, non-standard packaging material and a slogan emphasizing one hundred percent naturalness of the product.
1. Grilmania
These semi-finished meat products are intended for people who are going to spend time outdoors in the company of family and friends. A distinctive feature of the brand is the replacement of the usual instructions for the consumer on the back of the package with funny pictures and a wide variety of products - several types of barbecue, many sausages and chicken products. Over the past year, sales of products of the Vsevolozhsk meat processing plant on this line increased to 900 tons.
