On the Mediascope agency website regularly updated data on the number of views of a particular channel appears. Information is not collected through surveys, but with the help of special devices that are built into televisions with the consent of citizens. Currently in formation Russian TV channels rating involved more than 13 thousand people, or more than 5 thousand families.
It is on the basis of views of television channels that the rating of programs is formed, and the more popular the program, the more effective advertising coverage can be.
And if you are engaged in advertising on television or are simply interested in which TV channels the most interesting programs are broadcast, then pay attention to our rating, which presents the 10 most popular Russian TV channels for 2019.
Mediascope tv index
Study Region: Russia. The population of cities with a population of over 100,000 people aged 4 years and older. The average daily audience.
Period: 01/07/2019 01/13/2019
| № | Channel | Share 4+,% | Share 4-17% | Share 18-54,% | Share 55+,% |
|---|---|---|---|---|---|
| 1 | MEASURABLE THEMATIC TV | 14.7 | 15.8 | 17.6 | 11.6 |
| 2 | RUSSIA 1 | 11.6 | 3.3 | 7.2 | 17.4 |
| 3 | FIRST CHANNEL | 10.7 | 4.4 | 8.3 | 14.1 |
| 4 | NTV | 7.8 | 2.3 | 5.5 | 11.0 |
| 5 | REN TV | 5.8 | 2.9 | 6.6 | 5.3 |
| 6 | FIFTH CHANNEL | 5.5 | 1.9 | 4.6 | 7.0 |
| 7 | STS | 5.5 | 8.9 | 8.5 | 1.8 |
| 8 | TNT | 4.9 | 5.3 | 7.8 | 1.8 |
| 9 | HOME | 3.5 | 1.5 | 3.0 | 4.2 |
| 10 | TV CENTER | 3.2 | 0.6 | 1.9 | 4.8 |
| 11 | CAROUSEL | 2.9 | 19.1 | 2.5 | 0.7 |
| 12 | Tv-3 | 2.8 | 2.6 | 3.5 | 2.0 |
| 13 | STAR | 2.7 | 0.8 | 2.0 | 3.8 |
| 14 | RUSSIA 24 | 2.4 | 0.9 | 1.8 | 3.2 |
| 15 | FRIDAY | 2.3 | 3.6 | 3.5 | 0.9 |
| 16 | MATCH TV | 1.9 | 0.8 | 1.9 | 2.0 |
| 17 | HOME CINEMA | 1.6 | 1.1 | 2.2 | 1.1 |
| 18 | DISNEY CHANNEL | 1.3 | 9.7 | 1.1 | 0.3 |
| 19 | RUSSIA TO | 1.3 | 0.4 | 0.7 | 2.1 |
| 20 | WORLD | 1.3 | 0.5 | 1.4 | 1.4 |
| 21 | CHE | 1.2 | 0.8 | 1.5 | 0.9 |
| 22 | MULT | 1.2 | 8.0 | 1.1 | 0.2 |
| 23 | YU | 0.8 | 0.9 | 1.2 | 0.4 |
| 24 | MUZ TV | 0.7 | 1.0 | 1.1 | 0.3 |
| 25 | TNT 4 | 0.7 | 0.6 | 1.1 | 0.3 |
| 26 | SUPER | 0.6 | 0.9 | 0.9 | 0.3 |
| 27 | SPAS | 0.5 | 0.1 | 0.3 | 0.8 |
| 28 | STS LOVE | 0.5 | 0.7 | 0.7 | 0.2 |
| 29 | 2X2 | 0.4 | 1.2 | 0.5 | 0.0 |
| 30 | DISCOVERY CHANNEL | 0.2 | 0.1 | 0.3 | 0.2 |
| 31 | RU.TV | 0.2 | 0.3 | 0.3 | 0.1 |
| 32 | EURONEWS | 0.1 | 0.0 | 0.1 | 0.1 |
10. TV Center
Opens the rating of the most popular television channels in Russia, the TV Center, which over the past 20 years has gone from the local Moscow channel to the "first multiplex", or "three O" - all-Russian, generally available and compulsory. The channel still has a lot of news from the life of the Russian capital, but thanks to the broadcast windows, local events are also present.
9. Home
The target audience of the channel is women from 25 years old. And the broadcast format is appropriate - a mixture of cooking programs, family relationships, a bit of repairs, a bit of travel, and a lot of cute animals.
A special place on the channel is occupied by some of the best Russian series, which have been loved by Russian viewers since the time of “Slave Izaura”. Own creative kitchen "Home" produces them in large quantities, like hot cakes, but does not disdain foreign additives.
Recently, the former owner of STS Media, Ivan Tavrin, sold a 75% stake in the company (in addition to Domashny, it also ranks seventh in the rating, STS). The new owner of the holding is Media Investments JSC. It is still unknown how this will affect the broadcast format of "Home".
8. TNT
While Domashny targets women over 25, TNT is a channel for students and “young specialists”. The majority of the channel’s audience is between 18 and 35 years old.
The main direction of the channel is purely entertaining. The lion's share of the broadcasting grid is filled with television shows (for example, the famous Comedy Club), as well as comedy series. Some of them played the role of the forerunner for Russian television, giving rise to new trends in the art of making the audience laugh. TNT is also the leader in the number of views on the Russian Internet. Internet viewers make up almost 2.5% of the total.
7. STS
This TV channel is most interesting for adolescents, since its viewers are mainly people aged 12 to 17. Recently, STS launched an original novelty - the success show. This is the Russian version of The Final Four, in which the musical competition of non-professional performers is combined with a reality show and a survival game. Perhaps this will allow the channel to compensate for the loss of the production group Yellow, Black & White, which created such hits as “Kitchen” and “Eleon”.
6. The fifth channel
This is a popular St. Petersburg television channel, which during its existence several times dramatically changed the concept and radically revised the broadcasting network. At the moment, the Fifth decided to almost completely abandon the socio-political aspect. And significantly “cut” the number of entertainment programs.
Now "Fifth" is a serial channel, and it broadcasts TV shows of its own production. The series were so popular that in the middle of last year, Channel Five launched international broadcasting.
5. REN TV
It belongs to the "National Media Group", which also includes the channels "Fifth" and "First". Jokes about the fact that the director of this channel is an alien are based on the specifics of the programs offered to viewers.
REN TV specializes mainly in shocking secrets, mystical powers and sinister conspiracies, as well as scandals, intrigues and investigations. The mystery and secrets of the audience are held in high esteem, and REN TV ranks fifth in the ranking of the best Russian TV channels in 2019.
However, this coin has a downside. Due to its non-standard content, REN TV was even awarded the “Antipremy” from the Ministry of Education for disseminating unscientific and false information.
4. NTV
He loves the Russian people TV shows. For NTV, Dinosaur was the best series of the past year, a comedy from the life of criminal elements, rude on the outside, but kind (somewhere deep) inside. The number of views is followed by the unchanged Gosha Kutsenko in the TV series “Ambulance”, and the provincial detective “Balabol” closes the golden three.
In general, NTV, like the other largest television channels, continues to lose viewers. If, until 2010, the big three — NTV, Channel One, and Russia 1 —was the lion's share of views, then later on, views decreased by almost a third. And currently, these three popular television channels of the Russian Federation are held at the top for the most part by a mature audience (over 40 years old).
3. The first channel
If the second place in the rating of popularity of TV channels, “Russia 1”, is the leader in watching TV shows and movies, then “Channel One” holds the palm in the lead in entertainment programs. People continue to love Maxim Galkin, who at the “First” leads three shows at once:
- "Oldest than all!";
- "The best!";
- "Stars under hypnosis."
And all three have the highest share of viewing, not only on the First Channel, but also on television channels in general.
The audience at Channel One is conservative, the TV people themselves complain about this, claiming that it is the viewers who are to blame for the abundance of Blue Lights with the stars. However, “The First” is not afraid to offer its “conservatives” new shows, such as the Russian adaptation of the Japanese Sasuke, which is also in the American version of Ninja Warrior. In Russia, this sports show is called "Russian Ninja." The tests in it are so complicated that so far not a single participant has reached the finish line.
Channel One is also actively exploring the online space, which added 1.7% of the audience according to Big TV. Perhaps in this way the “First” is trying to strengthen its shaky position. At the end of 2018, it became known that his situation was not brilliant. The channel is even trying to get regular subsidies out of the budget to keep the ship afloat.
2. Russia 1
The heiress of the central television of the USSR still occupies a leading position in terms of the number of views. The most popular among the Russian audience are TV shows, especially Russian ones, and here "Russia 1" is a worthy competitor to both "Home" and NTV. One of the most popular TV series for TV viewers on “Russia 1” includes “our answer to Dr. House” - “Sklifosofsky” and “Birch” - a drama about the working days of the dance collective.
Although they watch movies less than TV shows, “Russia 1” and here they managed to get into the ladies thanks to the screening of “The Last Knight”. This illustrates well the preferences of the “age” audience who watch “Russia 1”. Most of all, this channel is popular among people over 55 years old.
1. Measured thematic TV
Under this unusual name for the uninitiated is a kind of conglomerate of television channels. Mediascope experts call “Measurable thematic TV” channels whose broadcasts are subject to a single goal. A striking example is the Discovery channel, where you can watch popular science shows about the world of wildlife, human history or the development of technology.
- By the number of views in this segment, channels that show movies and TV shows (for example, “Cinema House”, the horror channel “Real Scary Movie”, the action-packed “Russian Detective”) are leading.
- In the second place there are educational TV channels (Living Planet, Viasat History, etc.).
- In third place are children's channels, popular with both the children themselves and their parents. After all, only having sat the child to watch cartoons, parents receive the long-awaited minutes of rest. Among the most popular children's television channels in Russia can be noted "Mult" and Cartoon Network.
In general, in the “measured thematic TV” segment, everyone will find a channel for themselves - from socio-political channels to sports, religion, culture and even erotica.
